Why Personalisation Drives Consumer Loyalty
The ability to deliver a personalised experience is a crucial differentiator for today’s consumer oriented companies the McKinsey Quarterly recently stated.
McKinsey also reported 71% of consumers require companies to deliver personalised interactions and 76% get frustrated when this doesn’t happen.
With the rise of digital-first experiences and the success of industry leaders like Amazon, Netflix, and Spotify, customers no longer just hope for personalised experiences - they expect them.
Consumers who are inundated with choices want tailored interactions. Whether they’re shopping for groceries, fashion, beauty products, or...
Why Personalisation Drives Consumer Loyalty
The ability to deliver a personalised experience is a crucial differentiator for today’s consumer oriented companies the McKinsey Quarterly recently...
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