Category: World News

Why Personalisation Drives Consumer Loyalty The ability to deliver a personalised experience is a crucial differentiator for today’s consumer oriented companies the McKinsey Quarterly recently stated. McKinsey also reported 71% of consumers require companies to deliver personalised interactions and 76% get frustrated when this doesn’t happen. With the rise of digital-first experiences and the success of industry leaders like Amazon, Netflix, and Spotify, customers no longer just hope for personalised experiences - they expect them. Consumers who are inundated with choices want tailored interactions. Whether they’re shopping for groceries, fashion, beauty products, or...