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ITI Ltd (NS:), a public sector undertaking, launched its own branded laptop and micro PC under the brand name SMAASH on September 9, 2023. The company’s stock price surged by over 60% in the three days following the launch.
The SMAASH laptop is available in two variants, one with an Intel (NASDAQ:) Core i3 processor and the other with an Intel Core i5 processor. It comes with a 15.6-inch Full HD display, 8GB of RAM, and 256GB of storage. The SMAASH micro PC is a small, fanless device that can be plugged into a monitor or TV. It has an Intel Celeron processor and 4GB of RAM
Both the laptop and micro PC are designed to meet international standards and are equipped with features such as a backlit keyboard, fingerprint sensor, and HD webcam. They also come with a one-year warranty. The launch of the SMAASH laptop is a major milestone for ITI. It is the first time that the company has launched its own branded laptop. The success of the SMAASH laptop could help to boost the company’s revenue and market share.
ITI is targeting the government, enterprise, and education sectors with the SMAASH products. The company has already won two tenders from the Kerala government to supply laptops to schools.
Conclusion:
It will be interesting to see how the SMAASH products perform in the long term. However, the initial response from the market is positive and ITI is well-positioned to capitalize on the growing demand for laptops and micro PCs in India
Some of the reasons why ITI’s stock price surged after the launch of the SMAASH laptop: The products are well-received by the market and have been able to compete with MNC brands like Acer, HP, Dell, and Lenovo. The company has won several tenders, including two from the Kerala government, which is a major boost for its business. The products are priced competitively and offer good value for money. The company has a strong track record in the IT sector and is well-positioned to capitalize on the growing demand for laptops and micro PCs in India.
Therefore launch of the SMAASH products is a significant development for ITI, which has been struggling to compete with private players in the IT sector. The company is hoping that the SMAASH products will help it regain market share and improve its financial performance. In the short term, the stock has support near the 144 levels which can act as an accumulation zone for investors as well
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