Westfalia Appoints New President Europe With a Focus on Customer Experience, Collaboration and Transformation
Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh fruit, has announced the appointment of Wim Destoop as President Europe from 2 October 2023.
As President Europe, Destoop brings more than 30 years’ extensive experience in Food & Beverages across multiple businesses including Carrefour, Danone and PepsiCo. In his last role at PepsiCo, Destoop was Senior Vice President General Manager for the Business Unit Northern Europe, covering 12 countries.
“Wim will bring a growth mindset with a focus on cross-country collaboration, transformation and optimization starting from consumer needs and connecting with our customers. This will allow Westfalia become a stronger category leader and the preferred partner of our European customers across all channels like retail trade, ecommerce, discount and foodservices,” said Graham Young, Chief Operations Officer Westfalia.
“I’m excited to join Westfalia and bring my leadership and ideas to a dynamic and growing fresh produce sector. I will be looking to truly integrate the European business, creating a stronger customer centric culture,” said Destoop.
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