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AHMEDABAD: Parag Desai, the executive director of Gujarat-based Gujarat Tea Processors and Packers Limited, best known for its Wagh Bakri brand of tea, passed away at a private hospital in Ahmedabad late on Sunday evening. Desai, 49, was admitted to the hospital after he suffered injuries following a freak accident near his residence. He is survived by his wife Vidisha and daughter, Parisha.
Sources close to the family say that Desai met with a freak accident while on a morning walk near Iscon Ambli Road on the morning of October 15. He suffered a severe head injury following a fall, said sources.
“He was first taken to a private hospital in Prahladnagar area of Ahmedabad. As his condition began deteriorating after nearly 24 hours, he was shifted to another private hospital on Hebatpur Road. A surgery was carried out immediately,” explained a source privy to the development. On a ventilator for seven days, Desai succumbed to multiple health complications late on Sunday, sources confirmed.
Desai held an MBA from the Long Island University in New York, USA, and was the fourth-generation entrepreneur of the premium tea conglomerate. Besides spearheading the group’s sales, marketing and exports division and taking the brand to new heights, Desai was also a fervent tea taster and evaluator. He had keen interests in travel and wildlife and generously gave his time to sustainability projects.
Desai joined the business in 1995, when the company’s worth was less than Rs 100 crore. Today, Wagh Bakri Tea Group owns and operates, under its umbrella, one of the leading packaged tea companies in India with a turnover of over Rs 2,000 crore and over 50 million kg of tea distribution. The company is present across 24 Indian states and exports to some 60 countries.
Desai is the brain behind the strategic transformation of Wagh Bakri Tea Group that launched tea lounges and has been strengthening its e-commerce and social and digital media presence. He has remained active on several industry platforms including the Confederation of Indian Industry (CII).
Watch Wagh Bakri Owner’s Death: Parag Desai dies due to Brain Hemorrhage in Gujarat
Sources close to the family say that Desai met with a freak accident while on a morning walk near Iscon Ambli Road on the morning of October 15. He suffered a severe head injury following a fall, said sources.
“He was first taken to a private hospital in Prahladnagar area of Ahmedabad. As his condition began deteriorating after nearly 24 hours, he was shifted to another private hospital on Hebatpur Road. A surgery was carried out immediately,” explained a source privy to the development. On a ventilator for seven days, Desai succumbed to multiple health complications late on Sunday, sources confirmed.
Desai held an MBA from the Long Island University in New York, USA, and was the fourth-generation entrepreneur of the premium tea conglomerate. Besides spearheading the group’s sales, marketing and exports division and taking the brand to new heights, Desai was also a fervent tea taster and evaluator. He had keen interests in travel and wildlife and generously gave his time to sustainability projects.
Desai joined the business in 1995, when the company’s worth was less than Rs 100 crore. Today, Wagh Bakri Tea Group owns and operates, under its umbrella, one of the leading packaged tea companies in India with a turnover of over Rs 2,000 crore and over 50 million kg of tea distribution. The company is present across 24 Indian states and exports to some 60 countries.
Desai is the brain behind the strategic transformation of Wagh Bakri Tea Group that launched tea lounges and has been strengthening its e-commerce and social and digital media presence. He has remained active on several industry platforms including the Confederation of Indian Industry (CII).
Watch Wagh Bakri Owner’s Death: Parag Desai dies due to Brain Hemorrhage in Gujarat
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