Thursday, September 10, 2026

Drinks company in Poland appoints AI robot as ‘experimental’ CEO

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NEW DELHI: As several workers are already living in a fear of a possible takeover of markets and jobs by artificial intelligence (AI) in future, a drinks company in Poland has reportedly appointed an AI robot as its ‘experimental’ CEO.
Dictador, best known for its rums, has appointed the robot to oversee the company’s growth into one-off collectables, communication or even strategy planning, as per reports. The robot goes by the name ‘Mika’.
“Dictador’s board decision is revolutionary and bold at the same time,” said its Europe chief Marek Szoldrowski. “This first human-like robot, with AI, in a company structure, will change the world as we know it, forever,” he said.
Significant decisions, like hiring and firing, are still in the hands of the humans at the company, while Mika will largely focus on choosing artists to design custom bottles.
“My decision-making process relies on extensive data analysis and aligning with the company’s strategic objectives,” Mika said in an interview with news agency Reuters. “It’s devoid of personal bias, ensuring unbiased and strategic choices that prioritize the organization’s best interests,” it said.
Dictador has been on the forefront of technology-based stunts like this, last week offering what it called “the world’s first tokenization of aged rum” and offering rum via NFT last year (which quickly raised $25,000 for the company).
Generative AI is expected to be used by companies to make more decisions in future. As per a recent report, AI could add $2.6 trillion to $4.4 trillion annually to the global economy by 2040. The report also stated that AI could enable labor productivity growth of 0.1% to 0.6% annually in that same time.
(With inputs from agencies)



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