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What if you could gain the skills to steer products in the right direction, guide decision-making, and adapt the vision according to changing customer needs? To help you with a structured approach to managing the entire product life cycle, ISB Executive Education has launched the Product Management programme. This programme will help you unlock your potential by learning under globally renowned faculty, three hands-on projects on top Indian startups, 6 live masterclasses with leading product managers, and nine essential tools in the product management toolkit.
Taught through an overview of Product Development, Market Structure Analysis, Concept Development, Solution Design, and a lot more, this programme will equip you with concrete skills to build fit-to-market products, use pricing as a strategy, and address customer needs. You will learn how to prescribe product-based business strategies, align insights, and execute an effective product development and management process. You will also learn how to blend elements of both technique and strategy to understand how Product Management evolves in a disruptive and innovative environment.
Who should choose the ISB Product Management programme?
Regardless of the stage in your career, this programme is apt for all professionals keen to dive deep into the problems faced by top Indian startups and those who want to sharpen and use their understanding of all the facets of product management. This cutting-edge programme is for:
- Individuals who are looking to transition into the field of Product Management and want to strengthen their foundations so that they start strong in this career.
- Mid and senior-level managers who want to manage new and mature products, from conception to execution and measure performance to drive profitability.
- Business heads and entrepreneurs who want to spearhead the usage of product strategies in their organisation and drive product-focused decision-making and planning.
Increasingly, organisations are revisiting how they develop and introduce new products and services by infusing innovation, reforming organisational structure, and recalibrating strategies. As organisations demand a structured approach to product management, this programme is your opportunity to shield yourself from competitor pressures and market conditions by learning to optimise your product strategy, development, and management skills. Taught by the renowned ISB faculty, this programme will set you on the path to becoming a cross-functional utility player who can build and operationalise market-ready products that engage, inspire, and draw revenue.
What will this programme help you learn?
The ISB’s three-month certificate programme in Product Managment will offer a comprehensive understanding of product design, development, positioning, branding, and distribution using hands-on industry examples and case studies. This programme will provide you with the contemporary and technical knowledge vital for product management by showing you how to prescribe product-based business strategies and align insights generated by deploying associated technical process designs. In short, this programme will offer you the following learning takeaways:
- Analyse strategies and frameworks for developing, marketing, and selling a product.
- Evaluate product road mapping and prototyping decisions using various product management techniques and practices.
- Outline a plan to create a competitive scalable product using key product development strategies and frameworks.
- Develop a product mindset needed to bring viable products (or services) to market.
- Define the problem a product will solve while mapping the customer’s journey and articulating user personas.
A robust product strategy is no longer sufficient in today’s competitive business environment. The product management programme will help you bridge this gap by teaching you end-to-end product management aligned to customer needs and strategic business goals. As a result, you will gain the tools, frameworks, and methods to identify customer needs and create disruptive positioning for a product in the market. You will also learn how to launch products that customers love and are always ahead of the competition.
Apart from its comprehensive curriculum, this programme will offer you dedicated career services from Emeritus, which include 15 recorded sessions and resources from career management industry experts on building an impressive resume, building an impressive LinkedIn profile, and preparing for an interview. Also, the career services include IIMJobs pro membership for free, which includes access to the resume builder tool and a spotlight on IIMJobs for highlighting your profile to recruiters.
Join the ISB Product Management programme to gain actionable insights from ISB’s industry-oriented curriculum and real-world examples and become a lifelong member of the prestigious ISB Executive Alumni Network. Acquire comprehensive product management skills and knowledge of the latest technologies to build and market compelling and winning products. The programme fee for this 12-week programme is INR 140000 + GST.
About ISB:
ISB evolved from the need for a world-class business school in Asia. Ranked #1 in Research in India, ISB anticipated the leadership needs of emerging economies. The rapidly changing tides of the business environment, especially in the context of emerging economies, require leaders today and in the future to be equipped with leading-edge levers to sail through them. ISB Executive Education designs programmes for professionals providing timely learning interventions that help them enhance their capabilities through specific skill sets and progress in their careers while positively impacting the organisations they operate in. Through innovative programmes, outstanding faculty, and thought leadership, ISB Executive Education is committed to creating future-ready leaders.
About Emeritus:
ISB Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programmes. Working with Emeritus gives ISB Executive Education the advantage of broadening its access beyond their on-campus offerings in a collaborative and engaging format that stays true to the quality of ISB Executive Education. Emeritus’ approach to learning is built on a cohort-based design to maximise peer-to-peer sharing and includes video lectures with world-class faculty and hands-on project-based learning. More than 300,000 students from over 200 countries have benefitted professionally from Emeritus’ courses.
Disclaimer: This article has been produced on behalf of Emeritus by Times Internet’s Spotlight team.
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