Pepperfry CEO, 51, dies of cardiac arrest in Leh

The news of his sudden demise was shared by the Mumbai-based company’s other co-founder, Ashish Shah, on social media platform X on Tuesday.
Murty, who has juggled several roles across his corporate career spanning well over a decade, turned into a hands-on entrepreneur when he launched Pepperfry with Shah in 2011. Pepperfry, which runs an online furniture marketplace, has, over the years, also forayed into the offline space with the launch of its experience stores, which today have expanded to over 190 outlets.

In a competitive market, while rival Urban Ladder was acquired by Reliance, Pepperfry co-led by Murty survived, and aims to go public. “The entire Pepperfry team is dedicated to upholding the values that Ambareesh instilled in the company and ensuring that his legacy continues to guide us into the future. As we grieve the loss of a remarkable individual, we also celebrate the legacy of Ambareesh Murty and the lasting impact he has left on our organisation and the industry as a whole,” the company said in a statement.